What an M&M can teach you about Marketing

Andrea as an M&M

Here's what I'd look like as an M&M. What a genius viral marketing campaign! For twenty minutes I was interacting with the site, all the while thinking of M&Ms. USA Today even referenced the campaign, siting another similar campaign that CareerBuilder has launched as the Age-O-Matic.

I have to agree with Richard Castellini, consumer marketing head for CareerBuilder when he says "Marketers can no longer use 'down your throat' ads that just push messages at consumers. In this new millenium of user generated content you have to create a way that customers can engage with your message in a way they want to."

To see what you'd look like as an M&M visit www.becomeanmm.com

Or to use CareerBuilder's Age-O-Matic and see what your "soul sucking job is doing to you" click here