Even the Oscars have their target market

Ellen Degeneres

An article in today's New York Times quoted president of the academy, Sidney Ganis as saying, "We've come to learn that nothing totally promotes itself." Good advice Mr. Ganis and who better to promote the Oscars than this year's presenter and America's favorite quirky comedienne, Ellen Degeneres?

Prepare to see in the upcoming months a series of commercials to promote the Oscars, directed by Spike Lee, staring Degeneres and featuring some of film's most memorable catchphrases.

I'm looking forward to seeing the promising campaign. Entertain me! :)