As a marketer, Superbowl is one of my favorite times of year. I feel like a kid at Christmas just waiting to see all the new stuff. Is it extreme? Sure. Unrealistic for a normal business? Of course. Entertaining? You betcha!!
Inspired by the ADDYs (the ad world equivalent of the Oscars or Grammys) I've decided to judge the Superbowl ads in the following categories, with winners announced on Monday.
1. Best use of a celebrity
2. Most controversial
3. Most effective
4. Best new product/service
6. Best tag-line
7. Biggest waste of money
8. Most likely to be talked about around the water-cooler/blogged about
Feel free to play along. Happy Superbowl! (or should it be Adbowl?)