Ok, so I'm a day late. Things came up and all I could think about was getting my blog up. Anyway - here we go..... The winners of the 2007 Write Ideas Marketing Superbowl Commercial Contest are.... (drum-roll please)
Best Use of a Celebrity - Revlon for their use of Sheryl Crow (Sorry, Jessica Simpson - we've all had enough of you)
Most Controversial - Snickers "Man Kiss" (Again, sorry GoDaddy.com - your campaign was too predictable)
And as predicted - this is already being protested by several groups. Click here for a blog about it.
Most Effective - Budweiser - Dalmatian - a classic hero's story with cute puppies, how can you go wrong?
Best New Product/Service - OK, I'm getting rid of this category because there weren't any real "new" products or services this year - just lots of big players that we've seen before
Funniest - Bud Light - "No Speak English" - celebrating the diversity of the USA - we all found this hilarious (note, this was also a runner up for best use of a celebrity (Carlos Mancia) and Most likely to be blogged about)
Best Tagline - Coca-Cola - Coke celebrates Black History....especially today. Nice touch and not over the top.
Biggest Waste of Money - Sierra Mist - just because you throw a bunch of B-list celebrities in a commercial doesn't make it funny or effective
Most likely to be blogged about/talked about around the water cooler - Bud Light "Slap Shake" - reminiscing the classic "whassup" - let's just hope this one doesn't catch on
As predicted, Amheiser-Busch was the big winner sweeping a total of 3 out of 8 (make that 7) categories. Well played! Your advertising and marketing team deserves a bonus!