Passion = Profits

If you read my blog regularly, you may have noticed that it's been a couple of weeks since my last post. I believe it was the Beatles who said, "Life is what happens while you're busy making other plans." How true. There has been a recent family emergency that has required me to pack up and move out of town on a very short notice. Funny thing was, the thing I missed the most was my work. I kept thinking of how I'd rather be blogging or reading about the latest ad campaign, or writing copy. My vacation from life is to get back to work.

Do you love what you do? Does your passion resonate with your clients and prospects? Being genuinely enthused about your work is one of the most cost-effective ways to market your business. When I was in corporate sales, a mantra I heard ad nausea was "People buy from people they like." And it's true - your passion will lead to your profits.

If you're in business, ask yourself why. Is it because you have a passion for your product or service and genuinely believe that you're making a difference - or is it just for the money, fame, notoriety, etc? If it's the latter, could you take a look at your business, find something you are passionate about, and ride that wave? It can't hurt - and heck, if we can enjoy what we do - isn't that half the battle?