Here's a riddle for you, what do you get when you cross a traditional website with Web 2.0? The answer? A whole new ballgame.
Squidoo.com (a project with marketing guru Seth Godin at the helm) calls their new ballgame a lens - aimed at providing easy searches, low-maintenance and affiliate/PPC advertising incentives. According to the Official Squidoo Lens,
"We believe that when you go online, you don't search. You don't even find. Instead you are usually on a quest to just make sense...There ought to be a way for you to talk about what matters to you, what 10 things matter to you, without the pressure of keeping it up daily (like a blog); and you ought to be able to make some money if someone buys something because you recommended it."
Interesting concept - I signed up for my first lens last week. Although it's still in its infancy, you can check it out by clicking here.
Zude.com is scheduled to launch May 1st. Its main feature is the ability for users to "drag and drop" modules to create their own pages. Zude's creators hail it as the "next generation and ultimate evolution of web interaction."
Regardless of the tool, one thing is clear - Web 2.0 has increased the demand for user-friendly, intuitive online interaction. And yes, these sites do provide branding value and the potential for passive income.
But how much is too much? Is it possible to suffer from Web 2.0 burnout?
Personally, I think so. Between my website, blog, myspace, meetup, technorati, squidoo, dogster, livejournal, my yahoo! and the countless other sites I belong to - it can become overwhelming. And with the plethora of new tools on the horizon, users may not be as eager to jump on board as they were a year ago.