Why Link Love is Bad for Your Blog

Fresh out of college I worked selling ad space for a regional lifestyle magazine. It was a tough sell because the magazine was about 80% advertising and 20% editorial - and people caught on. The lack of original content was ultimately what caused the magazine's demise. Similarly, I can predict the same fate for blogs who evangelize link love strategies. Simply creating a list of other blogs or writing a post to the effect of "Read this blog - it's good" is an ineffective long term strategy for building a quality blog.

If you look at some of the best blogs out there - blogs like ProBlogger, Seth Godin, Copyblogger, or How to Change the World, you'll notice they never re-hash other people's ideas. If they do link to another blog it's with a purpose. If they reference an article they state their opinion. If they use a "tactic" it's subtle and buffered with mounds of original content.

Unsure you have what it takes to come up with original content on a regular basis? Maybe you shouldn't be blogging in the first place.