One of my close friends is an architect. I love having her outside perspective when I'm explaining what I do - she almost can't conceive the life of a copywriter. The other day she invited me to a party to celebrate one of her friends getting a great job in San Francisco. I jumped at the chance to be in a room full of non-entrepreneurs.
As I socialized, I found a running theme when I described what I do. Here's the gist of the conversation:
"Yep, I'm an architect too - just like everyone else here. So what do you do?"
"I'm a copywriter"
"Oh, OK." (insert perplexed look here) "So are you a lawyer that helps people get a copyright?"
At this point I paused - learning that I certainly needed to reword my title. I tested different responses....
"...I'm a freelance writer"
"What do you write about?"
"I write all the words that go on the promotional pieces for a business. Things like websites, fliers, brochures, advertisements - things like that."
Although this was better - it wasn't quite there.
Then I hit it.
"...I'm the Chief Idea Officer of Write Ideas Marketing"
"Wow. Really? What does that mean?"
"I help come up with creative ways for companies who have a great product or service get the message out."
"Sounds like you have a fun job."
So the question I'm posing to all you fellow copywriters out there is this - how do you introduce yourself at a party? How do you explain your profession so people "get" what you do?