Browsing through Reddit today and ran across this post of Worst Business Name Ever with this photo:
Hopefully you see the obvious problem here.
It reminds me of when one of my friends was pregnant. She and her husband were considering names for the baby and this was the conversation:
Wife: What about Regina? It's my grandmother's name. Husband: Nope. She'll get teased and get called "Vagina" in school.
Every name my friend threw out had to pass her husband's "what will kids call her" test. Brilliant! Way to think ahead and catch a potential problem early.
Business owners should apply the same test when naming their business. What will clients call you? And put your mind in the gutter before you spend all the time and money on a name that only gets plastered all over the blogosphere as the worst business name ever.