Step 1: Change your font from Times New Roman to Trebuchet MS
Step 2: If the name of your product ends in "er" remove the "e" so it looks cool.
Step 3: Have a white background with any of the following colors: baby blue, light orange, spring green, or gray. Change your black text to dark gray.
Step 4: Add the word "beta" to your site to encourage customer feedback.
Step 5: Instead of using pictures of people - change to cute, cuddly cartoon characters.
**Bonus** Sell your product or service on the basis of connecting people or improving productivity.
Welcome to Web 2.0! Compared to the hype - it's really not all that different.