When's the last time you received a direct mail letter from a credit card company? If you're like me, chances are you can't remember the last time your mailbox contained only one. Direct mail has traditionally been the cornerstone of credit card marketing and as we enter the era of customization, keeping up with the number of different offers means a mailbox full of direct mail letters.
According to a Capital One press release, company spokesperson Pam Girardo commented how, “Consumers today want control and expect the ability to customize products to meet their needs. Instead of buying music albums in the store, people are compiling their own online – and rather than buying a car off the lot, people can now design and purchase the precise automobile they desire online. Capital One is pleased to empower our customers to build their own credit card online.”
The site is easy to navigate and intuitively designed. No doubt, we will still see a steady flow of promotional material in regards to this product, however at least now we can understand what we're getting in plain English.