Brainstorming vs. Editing

So I have the green light to continue with the blogging (you may notice the lovely disclaimer under my picture, just to be on the safe side). Horray! Let the blogging continue. Here's a thought...

How should you respond to someone who says "OMG - We could (insert crazy idea here)."

a) "That would never work."

b) "Maybe, but we'd have to do a lot of things to make it work."

c) "What a great idea! We could also (insert a different crazy idea here)."

The correct answer is c.

There are two parts to creation - brainstorming and editing. You brainstorm first and edit later.

In brainstorming mode, rules do not apply. You have an unlimited budget, no legal problems, and zero logistical hurdles. The goal is to purge the crazy and wacky ideas from your brain and get them down on paper. The sky's the limit - dream big!

Then....much later.....

You edit. You look at your crazy ideas and say "This is a great idea, how can we make it work in the real world?" You'd be surprised how achievable many of those crazy ideas actually are. Don't kill them - incubate them!