Since coming to Capital One in December of 2007, I've struggled to find a balance for this blog. For the past year and a half, I used this blog as a marketing tool for my freelance business. Now that I'm not building a business, I found it difficult to see why I should bother continuing to post. Hence the sabbatical. Here's the realization I've come to over the past few weeks.
1. I have a passion for small businesses. I genuinely believe that small business is the coal that keeps the American economy blazing. My (and lots of other marketers') ideas and experiences can help small businesses thrive.
2. I'm proud of where I work. Capital One is a world class brand filled with smart marketers that I learn from every day.
3. Even though I work at a company, doesn't mean I can't still help small businesses. In fact, I've learned more since working here than I did in the years I freelanced. My experience is more valuable than ever.
5. In the changing economic landscape, GREAT marketing is more important than ever. ROI, ROI, ROI!