Cat's out of the bag -- tomorrow is my 33rd birthday!
I thought of a million different ways to celebrate, but then it came to me. I want to use my birthday to celebrate the most important thing: YOU!
You have been there supporting me, and BrandVox, for the past year. I started this business almost on a whim, and you've been on the sidelines, cheering me on. I've had the opportunity to work with big, global brands and I'm even writing a book. It's all been because of your support and that means the world to me.
It occurred to me that my birthday lined up perfectly with a brand-spanking new class that I just launched. It's called Find Your Brand Voice: Personality for Business Success. I created it because I know how hard it can be to create a brand that stands out in today's noisy market. Plus, the stats show that having a well-defined brand means bottom-line results: higher valuation at sale, more engaged employees, more loyal customers, higher sales through word of mouth marketing, and the list goes on...
Normally, this class costs $97. And people have paid that price and told me what a great value it is. There's a lot of content. The course is a whole road map with step-by-step instructions on exactly how I've engineered the personalities for some of the world's largest brands. It's worked for me and I know it will work for you to create a brand voice that really sets you apart from your competition. Here's a peek at what's in the class:
Brand Voice Benefits
In this section, you'll learn what a brand is and why it's important. You'll see brain research that shows how falling in love with a brand is a lot like falling in love with a human, and how personality matters when it comes to the bottom line. You'll also learn how to find your brand voice sweet spot with the same model Andrea uses for her Fortune 100 clients.
Create Foundational Content
If you want to build a house that stands up to the elements, you need a good foundation. The same is true for your brand. A good foundation will help you weather the storms of a changing marketplace. In this section, you'll build your foundation with a step-by-step process. First, you'll focus on your organizational content: your mission statement, vision statement and core values. Next, you'll learn how to step into the shoes of your audience and create compelling content that makes them fall in love. Finally, you'll learn how to position your product or service in the best light to spark a conversation and spur word of mouth.
Discover Your Personality
Once your foundation is laid, you'll start developing a distinct and engaging personality. Andrea will share her favorite tips, tools, and techniques for facilitating a group discussion. You'll also get access to her popular Brand Character Profile™ to help you find your top six distinguishing brand traits.
Use Your Brand Voice Across an Organization
The best brands give a consistent experience in any department. In this section, we'll look at how your brand voice will change in different situations. Using Andrea's Tone Wheel™, you'll walk through your entire business to ensure everyone is able to use your new brand voice consistently and confidently.
Training Your Team
You'll wrap up the course by learning the best way to roll out your new team. You'll get access to a Brand Voice Style Guide template that you can easily modify and share with your team.
At first, I thought about giving $10 off, but clearly that wasn't good enough...
Then I thought about giving you 33% off, but I still didn't think that was enough to celebrate how much I appreciate you...
Then, I had it! This weekend only, you can get my class for just $33!
That's 66% off the regular price! You get all the videos and a 53-page e-book that will walk you through how to:
Here's how to get this one-time-only offer:
1. Go to http://classes.yourbrandvox.com/courses/find-your-brand-voice
2. Use the promo code BDAY33 at check out.
...all for the lowest price that I will ever, ever, ever offer it.
The code is only valid through Sunday, June 29th 11:59PM Eastern Time. So take advantage of this offer while you're thinking about it.
Need more info? No problem!
Want to hear more about the class and about creating online classes in general? Check out my recent interview with Design Recharge here:
What students are saying about my online courses:
Andrea covered several aspects to the process that I had not considered before, and offered useful suggestions and resources." -Beth Robertson
"This class gave me a lot to think about and some critical planning steps I may have jumped over in the past. Definitely a lot of helpful, usable information." -Tracey Mcclure
"This was a really well organized and well taught course. Thank you, Andrea! It was a great mix of broad strokes, large concepts mixed in with necessary details. I really appreciated the additional resources for each subject/theme. Each video built on one another, and I felt that I was able to develop my material and then build on that material in the next video/class. Highly recommend!" -Jessica S.
I hope you enjoy my birthday as much as I will. Thanks again for all of your support. You rock!