Become a Better Blogger: Content Planning
Starting a blog is easy. Keeping it filled with interesting and engaging content is the tough part.
So, are you ready to kick your blogging efforts up a notch? In this class you'll complete a three month editorial calendar to help you map out your content and plan ahead. This will help you:
- Create quality content on a regular schedule
- Use your blog to map back to specific business strategies
- Manage multiple authors or contributors
- Track publication and marketing efforts
- Capitalize on trends and increase visibility
Take this class, and you'll walk away with much more than a spreadsheet. You'll also learn how to give your blog character and help it stand out from the crowd.
Section 1: Define Your Blogging Strategy We'll look at the fundementals of your blog, such as your style, audience, and goals. You'll develop a comprehensive brand statement to help you smash through even the worst case of writer's block.
Section 2: Search For Inspiration Like any writer, the more you read, the better you write. We'll look at ways to source quality content that motivates you to create, but doesn't take forever to find.
Section 3: Create Your Calendar Template Lucky for you, I've done all the hard work. This class comes complete with a link to a google spreadsheet that you can immediately implement for your own content.
Section 4: Complete Calendar Details In this section, I'll give you my best tips and tricks for using an editorial calendar to help you manage a team. I developed these techniques while managing the social media content of one of the world's biggest brands. I share my mistakes so you don't have to make them.
Whether you're brand new to blogging, or a seasoned pro, this class will help you find ways to keep your blog relevant, fresh, and interesting. Whether you're an individual trying to make a name for yourself, or a content manager leading a team — this is a class that you'll wish you had taken sooner.
What Students Are Saying
This class is everything I wanted, and more!! I feel confident about blogging now. Andrea is always updating the class with new resources too. I would definitely recommend this course to any blogger. - Ella Birt
Loved this class--there are great tips, tricks, and info for both beginners and experienced bloggers! Wether you're looking to start from scratch of revamp what you have Andrea will get you there with entertaining and easy to follow guidelines! - Michelle Courtright
Andrea gives positive, step by step instructions to help you formulate a plan that insures you will have content for your blog as long as you wish. This is great for beginners (like me) or people who might need a template to apply to their current blog. Andrea is especially knowledgeable when it comes to blogging tastefully and profitably for business. This class is worth every penny! - Brooke Guigui
Andrea's class is perfect for the beginner blogger and those with a hefty portfolio alike. Her class sets a strong foundation for those new to blogging, but also engages the more experienced blogger in fostering a deeper understanding of blogging pillars. Her class got me motivated, organized, and has definitely made me a better blogger. I've already gained a handful of new followers that I can attribute to my improved blogging skills. - Stephanie Fisher
This class is available on Skillshare.com. For just $10/month you can have access to hundreds of videos (including this one). Or, you can purchase the video on its own.
Find Your Brand Voice: Personality for Business Success
Looking to create a brand that stands out in today's noisy market? You've come to the right place. In this hands-on course, Andrea Goulet Ford will walk you through the same process she's used to engineer the personalities of some of the world's largest brands. Through the videos and a detailed 53-page ebook, you'll create a comprehensive Brand Voice Style Guide for your organization. Here's a peek at what you'll learn:
Brand Voice Benefits
In this section, you'll learn what a brand is and why it's important. You'll see brain research that shows how falling in love with a brand is a lot like falling in love with a human, and how personality matters when it comes to the bottom line. You'll also learn how to find your brand voice sweet spot with the same model Andrea uses for her Fortune 100 clients.
Create Foundational Content
If you want to build a house that stands up to the elements, you need a good foundation. The same is true for your brand. A good foundation will help you weather the storms of a changing marketplace. In this section, you'll build your foundation with a step-by-step process. First, you'll focus on your organizational content: your mission statement, vision statement and core values. Next, you'll learn how to step into the shoes of your audience and create compelling content that makes them fall in love. Finally, you'll learn how to position your product or service in the best light to spark a conversation and spur word of mouth.
Discover Your Personality
Once your foundation is laid, you'll start developing a distinct and engaging personality. Andrea will share her favorite tips, tools, and techniques for facilitating a group discussion. You'll also get access to her popular Brand Character Profile™ to help you find your top six distinguishing brand traits.
Use Your Brand Voice Across an Organization
The best brands give a consistent experience in any department. In this section, we'll look at how your brand voice will change in different situations. Using Andrea's Tone Wheel™, you'll walk through your entire business to ensure everyone is able to use your new brand voice consistently and confidently.
Training Your Team
You'll wrap up the course by learning the best way to roll out your new team. You'll get access to a Brand Voice Style Guide template that you can easily modify and share with your team.
What do students say about Andrea's online courses?
"Andrea covered several aspects to the process that I had not considered before, and offered useful suggestions and resources." -Beth Robertson
"This class gave me a lot to think about and some critical planning steps I may have jumped over in the past. Definitely a lot of helpful, usable information." -Tracey Mcclure
"This was a really well organized and well taught course. Thank you, Andrea! It was a great mix of broad strokes, large concepts mixed in with necessary details. I really appreciated the additional resources for each subject/theme. Each video built on one another, and I felt that I was able to develop my material and then build on that material in the next video/class. Highly recommend!" -Jessica S.