6:30 PM18:30

Brand Engagement: The Essentials

Registration includes snacks, beer, wine & soda.  


The essentials of creating brand engagement, with a focus is on web, social media and online outlets.

- The brand lifecycle

- Knowing your brand

- Design and UX dos-and-donts

- Social media and communication essentials

- Translating your brand into action


Andrea Goulet-Ford, BrandVox

Nicole Krug, Social Light

Who Should Attend

Designers, UX practitioners, engagement and social media managers, marketing staff and others interested in how to manage the perception of your organization through visual design, social media and other message mediums.


6:30 - Check-in, networking, snacks & drinks 
7:15 - Presentations 
8:30 - More networking

Registration & Volunteering

Nonprofit/Association/Government: This event is FREE for you if you RSVP at DotOrg, our new subgroup.  

All others: Volunteer!  We'll need help and you get in free. Contact [masked] for more details & plan on coming early to the event.

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Engineering Effective Communications
6:30 PM18:30

Engineering Effective Communications

Content may be king, but is he an effective leader? Effective communications turn prospects into paying customers, help operations run efficiently, onboard new employees faster, and even help you get paid quickly.

Join RVA Content Strategy as we dive into creating content with best practices. If you're a business owner, product lead, content geek, or just want to learn how to communicate more effectively, this is the session for you.

About the speaker: 
Meet the human voice behind some of the world's largest brands. Over the past decade, Andrea Goulet Ford has helped engineer the personalities of the businesses, non-profits, and government agencies you interact with every day. Her firm, BrandVox™, specializes in helping brands scale their communications without sacrificing personality or authenticity. Andrea has worked with many Fortune 500 and government organizations, including Capital One, Verizon, The Centers for Disease Control and Prevention (CDC), nTelos and VCU. She's the co-founder of RVA Content Strategy and a proud member of 804RVA.

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