BrandVox®? Where the heck did you come up with that name?
Well, Vox is Latin for "voice". Seeing as how we help organizations speak in one cohesive voice, it made sense.
But the metaphor goes one step further. Latin is also the foundation for all romance languages (French, Spanish, Italian, etc.) Like the language, we help lay the foundation of your organization's messaging. But we also know you have your own distinct dialect that helps you stand out from the crowd.
So, there you have it. BrandVox® — the foundation of business communication.
mission & vision
Our mission is to rid the world of corporate babble, one concise sentence at a time.
We envision a world where every person, in every organization, can clearly articulate their ideas in both written and verbal form.
behind the keyboard
Hi. I'm Andrea Goulet Ford. The driving force behind BrandVox®.
Over the past decade, I've helped engineer the personalities of the businesses, non-profits, and government agencies you interact with every day — the products you buy, the airlines you fly, and the services you use to communicate with your loved ones... just to name a few.
I'm the co-author of CDC's Guide to Writing for Social Media, and have helped countless content teams create systems to help their communication align to their business goals.
In May of 2013, I launched BrandVox® to help organizations scale their communications without sacrificing personality or authenticity. It's mostly me leading the effort, but I do bring on trusted partners when a project needs it.
You can also find me organizing my local Content Strategy Meetup or writing my upcoming books, Culture of Content and The Message Playbook. As you can probably tell, I'm a true content geek and love nothing more than helping other people get the right message to the right people.
To your success!
-Andrea Goulet Ford
Facts you might find helpful (or at least entertaining):
- Personalysis profile: off-the-charts blue and yellow with moderate red and almost no green.
- Strengths according to Strengthsfinder: strategic, adaptability, futuristic, positivity, woo
- Myers-Briggs: ENFJ
When I drafted my first business plan at the ripe old age of twenty-five, I put in some pretty idealistic philosophies. These are the stars I use to navigate my life and have become anchors of how I do business.
- Create first. Edit later.
- Have fun!
- There are no bad ideas when brainstorming.
- Our success is defined by our clients' success.
- Act with integrity — always do the right thing.
- There are no hidden agendas.
- It's better to do it right than to do it over.
- Work hard, be honest, and be flexible (thanks for sharing your mantra, Dad!)
- Live your life with a true spirit, and nothing will be beyond your reach (my high-school yearbook quote)
- Perception = Reality.
- Listen to your gut instincts. They're usually right.
- Under-promise. Over-deliver.
- Collaboration, not control, creates good communication.
- "He who asks is a fool for five minutes. He who never asks is a fool forever." - Chinese Proverb
- Have an attitude of gratitude.
- "Good Enough" is never good enough