Product & Prerequisites

Character Profile:

  • n/a

Audience Archetyping

  • n/a

Mission & Values Development

  • n/a

Message Core Theme

  • character profile
  • mission, vision & values development

Brand Audit

  • character profile
  • audience archetyping
  • message theme
    • character profile
  • tone wheel

Foundational Content 

  • character profile

Tone Wheel

  • foundational content
  • message theme
    • character profile

Style Guide

  • mission & values development
  • audience archetyping
  • brand audit
    • message theme
  • character profile

Content Planning/ Editorial Calendar Review

  • audience archetyping
  • tone wheel
  • style guide 
    • mission & values development
    • brand audit
    • character profile

Staffing/Resource Planning

  • mission & values development
  • editorial content planning